Consumers of the World Unite
The Times Article
The Times Image Caption
GRAPHIC APPEAL Saks Fifth Avenue has turned to Shepard Fairey, whose work captures the bold style employed by Rodchenko in the 1920s.
This is a classic example of cultural commodification, the veiled power of Capitalist hegemony; it’s ability to appropriate, absorb, and homogenize even the most anti-capitalist of art movements.