Consumers of the World Unite

The Times Article

Soviet-Era Art Inspires a Saks Ad Campaign –

The Times Image Caption

GRAPHIC APPEAL Saks Fifth Avenue has turned to Shepard Fairey, whose work captures the bold style employed by Rodchenko in the 1920s.

This is a classic example of cultural commodification, the veiled power of Capitalist hegemony; it’s ability to appropriate, absorb, and homogenize even the most anti-capitalist of art movements.

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