The Answer… Hegemony
Consumers of the World Unite
The Times Article
Soviet-Era Art Inspires a Saks Ad Campaign – NYTimes.com
The Times Image Caption
GRAPHIC APPEAL Saks Fifth Avenue has turned to Shepard Fairey, whose work captures the bold style employed by Rodchenko in the 1920s.
This is a classic example of cultural commodification, the veiled power of Capitalist hegemony; it’s ability to appropriate, absorb, and homogenize even the most anti-capitalist of art movements.