Facebook’s Audience

The press, the pundits, and I suspect some of you reading this blame Facebook for all the fake news, the conspiracy theories, the disinformation, the “alternative facts”. Facebook certainly has a lot to answer for, their recommendation algorithms are designed to lead the unsuspecting down a path of ever increasing fear and rage, to entice them into unleashing their “monsters from the Id”. But none of those falsehoods, those lies would work if they didn’t have a willing, gullible, persuadable audience, an audience that wants, that needs their ideologically motivated worldview reaffirmed. This is how propaganda works, it relies on people being undiscerning, on them being intellectually lazy, on them being gullible simpleminded ignoramuses.

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